We were happy to help with:
Help leasing company to find impactful opportunities for innovation
Long story short
A financial services company asked us to figure out the most impactful opportunities for innovation in their business
We have designed the project approach which included management workshops, heavy secondary research, mystery shopping, internal and external customer insight gathering
In the initial phases of the project, we have helped the company to identify key customer segments and innovation areas. Spanning areas as diverse as product innovation, internal processes and online channels, we prioritezed concrete actions to be taken to help the company become an innovation leader in its. industry.
In the implementation phase, we helped Tatra Leasing to create a new leasing product roadmap, strategy, revamp its intrnal applications base on user insight research an created a concept for the company´s online presence.
Qualitative Research, Product Innovation
Do you want to offer something new to your customers as well, but do not know where to start?
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